SEA, definition
SEA (Search Engine Advertising) is defined by the French terms "référencement payant" or "search engine advertising".
SEA is an effective digital strategy that promotes your pharmacy's website for a specific period of time.
The advantages of paid search
SEA does cost money, but if it's well thought-out, it can deliver a rapid and attractive return on investment.
Paid search generates an instant increase in traffic to your website's landing page. Sponsored links are displayed at the top of the search engine.
Unlike Search Engine Optimization (SEO), which requires a certain amount of patience before producing convincing results, Search Engine Optimization (SEA) delivers immediate results.
The determination of queries and keywords has enabled us to identify your prospects. These are potentially interested Internet users who land on your site page.
The chance of converting them into customers is multiplied.
SEA boils down to: increased visibility, higher traffic, increased sales.
The different stages of a SEA campaign
The face-to-face and telephone discussions we have with our pharmacist customers enable us to better understand their objectives.
A SEA advertising campaign then needs to establish :
- target and keyword
- the destination page where visitors will land
- the budget allocated to this advertising campaign
- the competitive position
Then it's time for our SEO experts to create the SEA campaign on Google Ads.
Budget and cost of a SEA campaign
Each keyword has a corresponding bid. This bid represents the cost per click (CPC) that you will be charged for each click by a web surfer.
The ad will appear at the top of the page until you reach the daily budget allocated to this campaign.
Bids differ enormously from one keyword to another, depending on the level of competition for that word.
That's why it's so important to analyze and select the cheapest possible term that will bring you the most clicks.
Set the date for the ATS campaign
Certain publication periods can be much more interesting. Let's brainstorm together and determine an optimal date.
We advise you to launch a SEA campaign as soon as you create your pharma shop site.
Your site is then immediately propelled forward on the search engine. It immediately generates traffic. This can only be good for your reputation!
Itekpharma, your pharma shop's SEA campaign manager
Before setting up a SEA campaign, our digital agency experts carry out a full audit of your pharma shop site.
Together, we analyze your real needs, the behavior of your prospects, your expectations in terms of return and, of course, the budget you want to allocate to this campaign.
Setting up an SEA referencing campaign can be a very effective way of boosting your pharma shop's sales, as long as you follow every step of the way.
Health-related communications and e-commerce by pharmacies remain regulated. The information provided must be truthful, not mislead the consumer, and not compare another product or medicine.
Healthcare is our specialty. We know the rules perfectly, and we guarantee to respect the rules of ethics and deontology associated with this profession.
Itekpharma is a team of specialists offering tailor-made solutions for all your digital strategy initiatives.
Entrust your SEA campaign to the expertise of Itekpharma, the benchmark in pharmaceutical e-commerce.
From pharma shop creation and development to graphic design, web design, inbound marketing and training, our 360° digital agency has brought together all the players involved in online sales of pharmaceutical products.
