Compatibility with dispensary management software (LGO)
It's a historic added value forITEKPHARMA agency. Our ability to make our dispensary management software (LGO) communicate with our pharmacies' e-commerce websites. This compatibility is closely linked to another added value of ITEKPHARMA's technology, namely the product database.
Product database
We provide our partner pharmacies with a database of over 10,000 products: medicines and parapharmaceuticals. This product database enables you to launch a pharmacy e-commerce site quickly and efficiently. Whether through a Click&Collect service... or even for shipping. Right from the launch of their site, pharmacists can count on thousands of ready-to-use product sheets! Save time and site administration Pharmacy E-Commerce Although the subject of enriching and updating the product database is a recurring and perpetual task to constantly improve the user experience.
Price and stock compatibility between LGO and pharmacy e-commerce
With these product sheets already prepared, the key now is to be able to match these products with those in the pharmacy. To this end, ITEKPHARMA has developed a gateway to all major pharmacy management software packages.
The operation of this gateway, this communication between the LGO and the pharmacy e-commerce site, is as simple as it is essential. In fact, it's vital to be able to match the prices and stocks of products available in the pharmacy with what's displayed on the site. This is the role of the gateway. Find a match between the product sheet on the website and its characteristics (notably the product code), and the same product in the pharmacy's LGO. So, when a code matches, the LGO and the pharmacy E-commerce can communicate, one or more times a day. As a result, prices can be updated automatically, along with available stock. The available stock is updated on the site when a sale is made to the pharmacy... And vice-versa.
Managing promotions between LGO and pharmacy e-commerce
Communicating prices and stocks was a good thing... But it was missing an important feature in the daily life of pharmacists! This functionality enables promotions to be transferred between the LGO and the pharmacy e-commerce site. Historically, promotions had to be configured AND in the LGO for management in the pharmacy, AND on the pharmacy e-commerce site. This time-consuming and error-prone duplication of effort was an obstacle to the development of web-based pharmacies. This is why we we have worked on and developed the possibility of retrieving LGO promotions, in addition to price and stock.
Immediate Discount Coupons (IDC)
The promotions concerned by this compatibility between the LGO and the pharmacy website are BRI-type promotions. For example, -2€ or -30% are often used in pharmacy promotions. For example, when a promotion of -2€ is configured in the dispensary's LGO, we'll see a price crossed out with -2€ and the discounted price.
Compatibility with Winpharma and Pharmagest LGOs
To date, we can offer this functionality with the two main pharmacy management software packages on the market. These are Winpharma and Pharmagest. So don't hesitate to ask your LGO for this feature when setting up the gateway to your TIEKPHARMA site. The same applies to non-binding pharmacy websitesIZYFLEX.
It's a small revolution in the day-to-day management of pharmacists. With ITEKPHARMA's technology, marketing and promotional operations can be easily distributed over the Internet. pharmacy website... offering a perfect phygital experience, linking in-store promotions with what's available online. The result: more online conversions and increased drive-to-store.
What if your pharmacy took advantage of the compatibility of promotions between LGO and pharmacy e-commerce? It's possible, with ITEKPHARMA technology! Contact us here.
