ITEK INFOS

ITEK INFOS

Itekpharma | 7 Strategies to Develop Your Pharmacy

How can you get more customers into your pharmacy? There are a number of ways to boost the number of visits to your pharmacy. At Itekpharma, with our many years of experience working with dispensing pharmacists, we do our best to answer this question. So we're here to advise... but we're also here to work alongside pharmacists.

More customers at the pharmacy thanks to prices

One of the solutions, and often the most obvious, is pricing. With competitive and aggressive prices on mass-market parapharmacy products... Customers should naturally flock to your products. But they still need to know that your prices are good! But don't panic, even if you're not the cheapest in the region, you can still stand out from the crowd... Particularly when it comes to services!

A website to attract more customers to the pharmacy

Your customers and patients are connected - why not you? The website is a powerful tool for pharmacies. From a simple showcase site to communicate about the pharmacy, its news, its specialties... to an E-commerce site with online products. This medium will be a solid ally for sharing your current promotions with your regular customers... But also with people who don't (yet) visit the pharmacy!

Pharmacy websites can offer a plethora of online services. Online prescriptions and Click&Collect are the most popular. They bring the most connected patients and customers closer to the counter. They also enable pharmacies to offer additional services. This is the case, for example, with local delivery following an online prescription. This means that patients who have difficulty getting around can still have their medication delivered directly to their home.
In many ways, then, a website is an effective tool for attracting more customers to your pharmacy. To help you, we've developed a simple, no-obligation solution: IZYFLEX. Discover it here and request your demo!

Reduce waiting time at the counter

Patients and customers don't like to wait... and you know it! Even more so in times of health crisis, when queuing can represent a risk. To deal with this, you can set up a ticket system, for example. You can also dedicate counters to specific needs, such as a dedicated counter for picking up online orders. Last but not least, setting up a local delivery service can also ease traffic inside the pharmacy.

Gain visibility to attract more customers to your pharmacy

By introducing innovative services through your website, you'll gain in visibility. Word-of-mouth will spread and you'll become better known. To boost this process, you can hand out flyers in the pharmacy, set up visual communication on windows, on the floor or suspended from the ceiling. Let as many people as possible know that you're an active, dynamic pharmacy.

Taking care of your visual identity

Visual identity is an important element in attracting more customers to your pharmacy. It conveys your values, your vision and your type of business. Thanks to our expertise in your sector and our ability to listen to your specific needs, we can help you develop your brand image.

Build a community

Social networks... You can't do without them! Your customers and patients spend a lot (too much?) of time there every day. Show them that you're with them every day. Make them react, make them laugh, surprise them! You're not just a place to buy medicines and care products... You're also a place to live, to exchange and to share. Above all, humanize your business. Showcase your team to create a bond with the community.

Be different from your competitors

All this also means encouraging you to differentiate yourself. And these days, that means digital services and support. But digital pharmacy can only be effective if the entire philosophy of the pharmacy is geared towards this dynamic. In this way, in-store communication, team involvement and digital strategy become one and the same... For the success of the project and, above all, for more customers at the pharmacy!

Last but not least, remember to be curious and attentive to what's going on around you. There are often good ideas to be taken on board or inspired to develop your pharmacy!

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