Why did you decide to launch an online pharmacy?
Vétomalin is a traditional pharmacy specializing in veterinary products, whose virtual parapharmacy "Vétomalin.com" is run by qualified pharmacists. As veterinary parapharmacy is not subject to the same legislation as conventional parapharmacy, Internet sales have always been authorized, but we were slow to take the plunge. We decided to go online two years ago to reinforce our growing reputation in France, boost our sales, reach more customers and develop our specialization.
Why choose iTeK PHARMA?
On a day-to-day basis, iTeK PHARMA is involved in maintenance, hotline service and solving IT problems. What's more, webmarketing plays a vital role in our business, as we regularly organize competitions and contribute to blogs and social networks.
The virtual pharmacy has enabled us to develop our specialization and has been a real business booster, accounting today for 15 % of our sales.
How have your customers reacted to the online pharmacy?
We've made our regular customers aware of the online pharmacy through flyers and, overall, VétoMalin.com has been very well received. Our customers have not been put off by this new mode of consumption. As the national leader in veterinary parapharmacy, we have succeeded in building customer loyalty, and they now follow us online.
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