Phones are evolving with innovative features - it's a first reality!

Smartphone users are increasingly 'surfing' the web - it's a second reality!

With instant information and immediate purchases, the mobile user develops habits and becomes demanding.

The third reality is that today, Itekpharma offers you two solutions for developing your m-commerce:

- Smartphone application downloadable from Google Play and Apple Store.

The advantages of an app are many and effective: easy access, rapid download and installation, registration of information or contact details, speed of purchase and a feeling of proximity, even exclusivity! Setting up an app requires laborious work, which obviously justifies its price tag. Over the past few years, apps have become increasingly popular, replacing 'software' and other programs. Internet and mobile users are becoming increasingly aware of them, particularly through social networks.

- The mobile site (no download required) can be accessed from any mobile phone. The principle is simple: the site detects the visit via the cell phone and immediately transmits the specific page linked to its functionalities. Whatever the O.S., i.e. the operating system and its technical specificities, the mobile site adapts to all supports (screen resolution, computer programming, etc.). Unlike an application, users won't be frustrated by having a phone that isn't compatible with downloading an application.

A mobile site is less expensive than an application, and can be the first step in a web marketing strategy. It is all the more necessary now that mobile compatibility is taken into account in natural referencing results. It is therefore becoming an essential element in optimizing positioning. Setting up a mobile site or application is becoming a news item in its own right, and it's highly advisable to promote it through a variety of media (e-communiqués, blogs, specialized directories and search engines, etc.). Mobile e-advertising remains underdeveloped to date, but could well take on significant proportions in the years to come. What's more, this alternative makes it possible to maximize mobile advertising campaigns.

Whether it's a mobile site or an application, your brand will gain in notoriety and appear resolutely modern! Itekpharma's R&D experts provide you with reliable and effective tools that contribute to the prosperity of many of our customers.