A market with significant growth potential

The Harris Interactive study: Les Français et l'achat de produits de santé sur Internet published in February 2015 (Source: Harris Interactive) has shown that 44% of French people are willing to buy drugs over the Internet, while only 62% say they are aware that pharmacies can sell non-prescription drugs online. These figures should be compared with the 59% of Internet users who have already bought online, according to the FEVAD study (Source : FEVAD Key figures 2014 study).

How do you deal with consumer objections?

These figures show that there is still great potential for growth in the online sale of non-prescription medicines, but what are consumers' objections? Harris Interactive has identified the main obstacles to online drug purchases for the French, which are the quality and provenance of medicines. On the other hand, the main motivations are price and ease of access. Online pharmacies therefore have a reassuring role to play in showing Internet users that they benefit from the same level of service and the same products as in a pharmacy.

Itekpharma helps pharmacists play their reassurance role

Itekpharma supports pharmacists wishing to start selling medicines online: Our e-commerce solution includes features such as ARS file creation, accredited health data hosting, patient-pharmacist dialogue, in-store order collection, opinion gathering and after-sales service management, all of which help reassure Internet users and identify the online pharmacist as a trusted partner through a dedicated website clearly identified as being attached to a pharmacy.