Why capitalize on the search engine
It's no coincidence that we focus our research and development on the site's internal search engine. Indeed, we have identified - based on several months of data from numerous e-commerce sites - that this is the part of the site most solicited by users. It's a very hot zone, where attention and clicks are concentrated... and, of course, expectations. Users expect (very) fast, relevant results. These are precisely the aspects we've been working on with our new artificial intelligence solution for search engines.
A fast search engine
This is one of the most important criteria. Today, we know that every millisecond counts in the web shopping experience. By implementing a search engine solution offering instant results, from the very first character typed, we are responding to the demands of today's users. A panel of products on offer that adapts to each new keystroke... Without even having to launch the search, it's possible and it's effective. The sooner the user finds his product and can put it in the shopping cart, the easier conversion will be. What's more, a good, fast search experience suggests a possible complementary search... And therefore potentially a more substantial shopping basket. Finally, a fast experience will always leave a good impression on the user... Earning points for a possible return visit.
An intelligent motor
But speed isn't everything for the search engine. Relevance is crucial. So, as well as being fast, search results are also more relevant. In addition to searching for product names, brands or categories, this intelligent engine also searches product descriptions. The results are then displayed in a personalized way, according to criteria that can be defined for each site.
But what really makes this search engine intelligent is its ability to learn and adapt. Depending on the searches and results selected by users over time, the engine can automatically adapt its results to be as relevant as possible. Last but not least, it's a search engine that understands its users, because it understands a typo (e.g. neighbouring key) and will therefore display relevant results, even with a typo in the query.
A customizable engine
Finally, this search engine is also a mine of information. With its precise statistics, it provides information on search trends, the products selected according to a given search... And also on searches that unfortunately didn't find any results. This means you can also manually adapt the results, adding synonyms for example, or excluding terms... All with a view to matching users' expectations as closely as possible.
As you can see, one of the major challenges in e-commerce is clearly the search engine. To give users the best possible experience, Itekpharma is revolutionizing product search on pharmacy and parapharmacy sites in France. Don't wait any longer to take advantage, contact us!
