ITEKPHARMA was published in the Tribune Côte d'Azur newspaper on October 4, 2019. In this article, the journalist highlights ITEKPHARMA's expert positioning at the service of pharmacies, and in particular their digitalization. Indeed, through websites enriched with numerous services, we are responding to the current issues facing pharmacies in the face of competition on the Internet. Online prescription and Click&Collect services enable pharmacists to show their patients that they are in tune with their new needs and new uses of digital tools.