Since February 2014, it has been necessary to open this new service as few pharmacists are available to manage the animation of their website themselves. The first phase is to optimize site positioning, the second to generate traffic with the aim of increasing the conversion rate (optimization of technical, textual and graphic content; netlinking; e-communiqués; newsletters; social networks; buzz etc.).

When pharmacists can assign these tasks to staff, they need to be trained. The training department helps to meet these increased demands. In fact, there is an inconsistency between the fact that the new regulations authorize pharmacists to become e-pharmacists, and the fact that training budgets are currently very low.

Pharmaceutiques, N°217, May 2014, P66, Extract:

 "Itekpharma deploys its webmarketing center to train pharmacies
Because running an online pharmacy requires real expertise, since February 2014 Itekpharma has been offering training courses for pharmacists and parapharmacists to raise awareness of webmarketing techniques and all the tools involved in optimizing SEO, positioning and conversion. Pharmacists recognize the need for training, as the online pharmacy will eventually become a major lever for developing sales. While this approach is highly recommended, it has to be said that the cost of such training can be an obstacle for pharmacies, which receive very little in the way of subsidies. Recent legislation encourages them to develop online, but does not yet ensure optimum follow-up in terms of budgetary support. With this in mind, Itekpharma has designed a training program that includes all the levers needed to master and manage your e-officine (webmarketing, SEO, Social Media...). " "