Michel Kervella sets the tone: 'Against a backdrop of slashed margins and rising costs, an online sales site represents a potential additional growth lever. Indeed, healthcare reforms and new French legislation authorizing the sale of medicines over the Internet are revolutionizing the healthcare sector.
Pharmacists are entering a new era in which they are required to become e-pharmacists and web communication specialists. To help them succeed, Itekpharma's professional teams propose global strategies, reliable e-commerce sites or catalogs, secure and approved by the Agence Régionale de Santé (French Regional Health Agency), with all the specificities linked to e-health and current French legislation. The webmarketing department offers solutions to generate traffic on their sites and improve their conversion rates. Finally, for pharmacists wishing to deploy this activity in-house, the webmarketing training course enables them to train these new web players in new technologies.
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