The year 2024 has seen a major change in the health e-commerce sector. Online pharmacies must now compete with ingenuity to remain competitive while respecting a strict legal framework. At Itekpharma, an agency specializing in webmarketing for healthcare professionals, we've identified 5 essential SEO levers to boost the visibility of your online pharmacy before 2025.

1. Prioritize Quality Content and Inform Your Customers

Search engines, especially Google, value sites that offer useful and informative content. As an online pharmacy, your product pages can become veritable mines of information.

• SEO tips Add detailed information sheets for each product, with advice on use, precautions and FAQs.
• Example Create articles like "How to choose a moisturizer for sensitive skin" or "The benefits of vitamin supplementation for winter".

2. Exploit Long-Tail Keywords

With increasing competition, generic keywords are often too competitive. Invest in long-tail keywords that correspond to your customers' specific searches.

• SEO tips Use tools like SEMrush or Google Keyword Planner to identify terms such as :
  • " Buy organic vitamins online "
  • "Pharmacy fast home delivery Paris"
  • " Parapharmacy for babies in Bordeaux "

3. Optimize the Mobile Experience

In 2024, more than 60 % of searches will be carried out on mobile devices. If your site isn't perfectly adapted to smartphones, you're losing out on a large share of traffic.

• Check :
  • The speed at which your pages load on mobile devices.
  • Ergonomics and simplicity of the user path (menu, product search, payment).
• Tools : Test your site with Google PageSpeed Insights and improve sticking points.

4. Make Local SEO part of your strategy

For pharmacies with physical outlets, local SEO is crucial. Attract customers close to your pharmacy with local SEO techniques.

• SEO tips :
  • Register on Google My Business with a detailed listing.
  • Add keywords like "Pharmacy open near [city/neighborhood]".
  • Publish news related to your region or specific services such as click-and-collect or VIP delivery.

5. Capitalize on search trends

Queries are constantly evolving according to seasonal needs or current concerns. Adapt your content accordingly.

• Ideas for December :
  • "The best solutions for boosting your immune system this winter"
  • " How to choose the right health gift box for the holidays "
  • "A must-have first-aid kit for the end-of-year vacations "

Why entrust your SEO strategy to Itekcom?

For over 20 years, Itekpharma supports pharmacies and parapharmacies in their digital transition. Thanks to our expertise, we design high-performance web solutions that are perfectly adapted to the specific needs of healthcare professionals. From SEO optimization to the integration of tools such as PrestaShop or LGPI, we help you maximize your visibility and sales.

By investing in these strategies now, your online pharmacy can ensure excellent positioning for 2025. Need help boosting your SEO? Contact us and get a free audit before the end of the year!