Itekpharma is fully committed to a turnkey concept for e-pharmacies and e-parapharmacies selling medicines and care, beauty and hygiene products over the Internet. Itekpharma has obtained a training declaration number, and is authorized to provide training courses covered by the OPCA (Organisme Paritaire Collecteur Agrée) or the DIF (Droit Individuel à la Formation).
These professions are tending to evolve towards new skills and new statuses: cyber-pharmacists. All pharmacists and parapharmacists with a website have the choice of subcontracting SEO to a web agency, or hiring an in-house pharmacist to manage the site, boost brand awareness, optimize positioning and implement all the tools needed to convert web users into customers.
Webmarketing training for pharmacists and parapharmacists
Description :
Webmarketing is all about improving the visibility and traffic of a website, with the aim of converting Internet users into customers and building customer loyalty. SEO, paid search, social media, mobile search and affiliation are all terms used in webmarketing. Some are used to increase visibility and attract new visitors, others to generate traffic through the use of various communities (social networks) or blogs.
Objectives :
The aim of the course is to understand how SEO and positioning work on an e-commerce site, so you can sell effectively online.
Webmarketing: Understanding the challenges and prospects
Search Engine Optimization (SEO): learn about best practices and optimize your search engine rankings.
Social media: understanding the challenges of social networks and mastering their use
Mobile SEO: adapting techniques to new trends
Paid search: understanding the issues and principles
Training program :
Part 1: Webmarketing: understanding the issues and prospects
Part 2: Search Engine Optimization (SEO): learn about best practices, optimize your natural referencing
Part 3: Social media: understanding the challenges of social networks and mastering their use
Part 4: Mobile SEO: adapting techniques to new trends
Part 5: Paid search: understanding the issues and principles
Part 6: Analysis tools
General information :
PUBLIC: Anyone wishing to know how to position a website in search engines, make it visible and optimize its positioning, and more generally, perfect their web marketing techniques.
PREREQUISITE: A good knowledge of Internet navigation and experience as a web surfer.
DURATION: 1 day or 7h00 or 3 days or 21h00.
If you have any queries, please do not hesitate to contact us on +33 (0)8.26.62.05.66 or directly by e-mail: formation.itek@gmail.com
At the beginning of January 2014, Itekpharma deployed its webmarketing division to meet a strong demand for outsourcing from pharmacists and parapharmacists.At the beginning of February 2014, we deployed the training division to raise awareness, provide the necessary knowledge, and train pharmacists and parapharmacists in webmarketing techniques and all the tools linked to SEO, positioning and conversion optimization.
Itekpharma is fully committed to a turnkey concept for e-pharmacies and e-parapharmacies selling medicines and care, beauty and hygiene products over the Internet. Itekpharma has obtained a training declaration number, and is authorized to provide training courses covered by the OPCA (Organisme Paritaire Collecteur Agrée) or the DIF (Droit Individuel à la Formation).
These professions are tending to evolve towards new skills and new statuses: cyber-pharmacists. All pharmacists and parapharmacists with a website have the choice of subcontracting SEO to a web agency, or hiring an in-house pharmacist to manage the site, boost brand awareness, optimize positioning and implement all the tools needed to convert web users into customers.
Webmarketing training for pharmacists and parapharmacists
Description :
Webmarketing is all about improving the visibility and traffic of a website, with the aim of converting Internet users into customers and building customer loyalty. SEO, paid search, social media, mobile search and affiliation are all terms used in webmarketing. Some are used to increase visibility and attract new visitors, others to generate traffic through the use of various communities (social networks) or blogs.
Objectives :
The aim of the course is to understand how SEO and positioning work on an e-commerce site, so you can sell effectively online.
Webmarketing: Understanding the challenges and prospects
Search Engine Optimization (SEO): learn about best practices and optimize your search engine rankings.
Social media: understanding the challenges of social networks and mastering their use
Mobile SEO: adapting techniques to new trends
Paid search: understanding the issues and principles
Training program :
Part 1: Webmarketing: understanding the issues and prospects
Part 2: Search Engine Optimization (SEO): learn about best practices, optimize your natural referencing
Part 3: Social media: understanding the challenges of social networks and mastering their use
Part 4: Mobile SEO: adapting techniques to new trends
Part 5: Paid search: understanding the issues and principles
Part 6: Analysis tools
General information :
PUBLIC: Anyone wishing to know how to position a website in search engines, make it visible and optimize its positioning, and more generally, perfect their web marketing techniques.
PREREQUISITE: A good knowledge of Internet navigation and experience as a web surfer.
DURATION: 1 day or 7h00 or 3 days or 21h00.
If you have any queries, please do not hesitate to contact us on +33 (0)8.26.62.05.66 or directly by e-mail: formation.itek@gmail.com
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