Attract new customers with inbound marketing and marketing automation
Inbound marketing is a real strategy for attracting prospects and developing sales on your pharmacy e-commerce site.
Inbound marketing can be summed up in 4 words:
- Attract
- Convert
- Sell
- Build loyalty
SEO and inbound marketing, complementary actions
There's only one way to convince: targeted content that interests the reader! If your content isn't adapted to your persona, the marketing action will be useless.
A long-tail keyword may be less sought-after, but it may generate more conversions.
The first step is to determine your persona, analyze search intent and optimize content.
The newsletter, an effective loyalty tool
An Internet user who subscribes to a newsletter has shown an interest in your company. It's up to you to create a bond with this prospect by providing them with interesting information at regular intervals.
If the newsletter is relevant to your persona, it's highly likely that they'll visit your website after reading it.
More traffic, more opportunities to trigger a purchase!
To achieve a high conversion rate from your newsletter, there are a few rules to follow.
It's essential to keep the newsletter's subject line short and attractive, to make readers want to read on.
Newsletter content must be adapted and optimized for your target audience, so that readers find it interesting to read (main subject, images, videos).
The judicious integration of "call to action" buttons should redirect your prospect to your website.
As cell phone use has become more widespread, it's vital that newsletters are read in a way that's both pleasant and appropriate.
Newsletters: an essential web marketing tool!
Social networks, an integral part of inbound marketing
It would be a shame not to use social networks as part of your inbound marketing strategy.
By broadcasting content, you automatically generate leads.
Acquiring quality contacts increases your chances of selling.
Social media (SMO), a digital acquisition lever for a wider audience.
Find out more.
Marketing automation
Automating certain marketing actions, such as sending newsletters or posting on social networks, is proving extremely interesting.
We're on schedule, so there's no risk of forgetting!
This saves your staff time and simplifies their work.
Marketing automation also has the advantage of providing valuable analysis tools for adjusting your digital communications if necessary.
A dashboard brings all the data together. The return on investment (ROI) determines the profitability of each action.
The advantages of outsourcing your inbound marketing
Like any business, your pharmacy is subject to intense work peaks due to several factors:
- busy summer and winter tourist seasons, depending on your location
- recruitment problems that lead to overwork for your existing staff
- absence of certain members of your team due to sick leave, pregnancy, a sick child, an accident, paid leave, time off work, etc.
These factors can destabilize the marketing strategy in place. Communication stops or spaces out.
The prospect is surprised and loses interest in your news.
To avoid this kind of situation, outsource your inbound marketing (newsletter, social network publications) to our teams.
There's no more risk of forgetting!
Inbound marketing, a proven methodology for attracting, converting, selling and building loyalty.
Itekpharma, your communication partner!
