Pharmacies and social networks: effective and interesting SMO communication
Digital communication via social networks is proving very interesting for connected pharmacies and the entire healthcare sector.
The use of social networks has become widespread. The amount of time devoted to activity on these networks is increasing by the day.
Commercially, it is no longer possible to ignore this visibility. The pharmaceutical industry is no exception. Go for it!
Expand your community
Social networks have the enormous advantage of being able to reach a multitude of Internet users. By sharing posts, you can quickly and easily expand your network of prospects.
The key is to publish interesting and optimized posts on a regular basis.
By defining your target with our experts, your communication will be all the more effective.
Develop your sales
Since the health crisis, most sales companies have understood the need to offer customers visibility of their business on the web.
By being present on social networks, healthcare professionals benefit from a showcase and a simple, effective communication tool.
Thanks to your publications, you inform, you build loyalty, you increase traffic on your site and you develop your sales!
Improve your reputation
By being active on the main social networks, the popularity of your dispensary is all the greater.
If Internet users like your company and your posts, they'll interact favorably (like and share).
The snowball effect is immediate.
SMO: advertising campaigns with interesting commercial spin-offs
SMO brings together all the advertising activities carried out on your social networks.
Informational or promotional publications, surveys, news, advice, etc.
The probability of conversion is high. In fact, a relevant post will redirect the reader to your pharmacy's website.
By increasing traffic to your pharmacy's website, your chances of converting this prospect into a buyer are multiplied.
Social networks: which one to choose?
Social networks are a dime a dozen. How do you find your way around? Which networks are right for the pharmaceutical and e-shopping sectors?
Delegate your SMO campaign to our specialists and explain your expectations.
Each social network has its own communication codes.
Facebook, Instagram, Twitter, Pinterest, LinkedIn, TicToc, etc. don't offer the same benefits.
Our community managers master all the rules of each network.
Their role is to advise you and provide answers to all your questions.
Ethical rules for health communication via social networks
Communication rules have been defined by the French Public Health Code, and it's important to respect them, or risk being penalized.
Promoting parapharmacy products is no problem. But under no circumstances should you encourage customers to come to your pharmacy instead of your competitor's. This would be considered unfair competition. This would be considered unfair competition.
Contests with compensation are also strictly forbidden. All information published must remain neutral.
Our main agency Itekcom has specialized in the pharmaceutical sector since its creation in 2005.
We have carried out numerous projects alongside pharmacists, laboratories and various pharmaceutical groups.
We're no strangers to the rules of the French Public Health Code. We are familiar with them and apply them to every project we undertake.
Trust our experience and entrust your communication to us!
Itekpharma, helping your pharmacy communicate via social networks.
Pharmacy and social networks: interactivity to propel your business online!
To set up a real digital communications strategy and benefit from all the advantages of social networks, contact Itekpharma.
Need training for you and your colleagues? Itekpharma can provide you with qualified trainers to introduce you to communication on social networks.
Our training courses are Qualiopi-certified and Afnor-approved. Contact us now!
Itekpharma, your pharmacy or parapharmacy's partner for your SMO webmarketing strategy.
Social networks: an effective conversion tunnel!
